The following are just a few examples of the types of research we conduct.  We work with our clients to understand the background and goals of their research project and then develop the most efficient research to achieve clear actionable results and insights.

We are highly experienced in all types of research methodologies. Listed below are just a few examples…

PRODUCT CLINICS
We have conducted over 1,000 clinics including…

• Static clinics with 2,200 respondents and 84 vehicles to clinics with 35 respondents and 1 vehicle
• Drive clinics on closed courses to replicate a dealer test drive
• Testing prototypes on screens or in 3D to vehicles camouflaged and tested on the open road

CONJOINT ANALYSIS
Conjoint analysis is as much a science as an art. Having over 25 years of experience conducting choice-based, adaptive and adaptive-choice based conjoint studies aids in the analysis and interpretation of the results.

Conjoint is an effective methodology used for new product development, features, brand choice, market segmentation, and pricing.

QUALITATIVE RESEARCH
Our moderators are well versed in the leading edge, advanced qualitative techniques necessary to research issues surrounding brand and product strategy. 

We have three in-house moderators who each have over 15 years of experience conducting all types of qualitative research including product design, features, customer shopping experience, naming and website usability…to name a few.